Our Story

Cha-me-leon is a clothing brand born from the concept of freedom of expression. Items we offer are designed and voted for by the public. It is our belief that everyone should have the undeniable right to express themselves as they want to be perceived by the world. We're uniting creative minds, and offering an fashion service never seen before in the history of its industry.

  • Where We Started

    Cha-me-leon was founded in June 2024 by a group of students from the University of Surrey, United Kingdom. The group set out to offer a new type of service within the rapidly growing Ecommerce fashion industry. For the first time ever, opportunity for creative influence would be given directly to our customers.

    Funding was received from the University's Student Enterprise, an organisation enabling students to follow entrepreneurial careers.

  • What We're Doing

    The team at Cha-me-leon are busy growing the business and testing the market so that we can search for more investment and bring our audience an experience like no other. We're democratising the fashion industry.

    We strive for the best quality and customer service, whilst operating with the most sustainable resources and product delivery methods. We're not only trying to offer a shopping experience like no other, but aim to do so while keeping our planet healthy.

  • Where We're Going

    We're confident in our vision, and believe that the opportunity we're offering to be worthy of enacting change within the fashion industry. Whether your talents are comparable to Picasso, or you have no experience with a paintbrush, anyone is welcome to share their creative voice.

    We're working to achieve a platform for you to submit your design ideas more effectively, and participate in style based voting rounds, meaning that the designs won't be voted for out of one big pool but rather smaller style based pools. We want to creative an environment like no other - a space for creative minds to flourish.